- A fast and effective tool which makes you work faster.
- The anonymity of the web can make you feel safer than in real life.
- Internet have the power to make you become more daring and curious.
- The web is quick to involve the user, make her immersed and make her into a participant.
- A meeting place for many different media. A place for different media to collaborate.
- An experimental place. A place where people want to test the boundaries and push them further, were people actually go to be experimental. Where they search for new kinds of experiences.
- A messy place where you easily get lost. A jungle.
- A place of enormous storage possibilities.
How to benefit from these characteristics
Benefit from the visitor being able to be daring and curious
- create a “wow” – experience.
- do some mcluhan “coolness”.
Benefit from the web’s ability to involve
- Create discussions by provoking.
- Use an abstract, loose form to let the visitor steer her own imagination. Give her the oppertunity to reflect on a subject of her choice.
- Create ways for the visitor to make her voice heard. It’s good to create more than one way, to give the visitor even more freedom of choice.
- Make the visitor feel less alone. Personalize in some way.
- Tell engaging stories from the mouth of the source.
- Let the visitor create something.
- Make interconnected path of action, which fuels the imagination and gives the visitor possibility to choose.
Benefit from the web being a meeting point for different media
- Combine the different media to get new experiences, but also other kinds of combinations like old material and new technology, old metaphores with new materials and so on.
- New combinations can also give new knowledge and entertainment.
- New combinatons can also create new tools: photo + database, audio + internet-interactivity…
- Take advantage of benefits of the different media; like for example including audio to get a more contemplative atmosphere.
- You don’t need to know a lot about computers to create on the web anymore. Use shortcuts, like plug-ins and so on, when you’re a little bit short on knowledge.
Benefit from the web’s love for the experimental
- Abstract form can work since the computer user is more open to the experimental.
- Create the feeling of not being in control by letting the visitor understand that she can’t see the whole picture.
- Create storytelling in an experimental way: X: changing directions, Y: layered pictures with interrelationship, Z: getting deph a la fake way
- New combinations is also experimental
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